The current conversation in India around Industry 4.0 or IIOT, is getting over-hyped with a lot of jargon thrown around it. We need to demystify this. Industry 4.0 is not a regulatory compliance; it is a journey towards digitalisation and better integration of processes within the company, and much more – integration with upstream and downstream in the supply-chain. I4.0 looks at a more holistic way to make the assets smarter and serve the twin goals of reliability and flexibility: thus it is equally relevant for small and medium companies.